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US Marketing & Promotions
"The charge of Women’Sports Services is in complete agreement with our brand specific goals for Pantene", expressed Jaime Holland, Associate Director of Program Administration for US Marketing & Promotions. "The ability to touch an active, contemporary female consumer with a product such as Pantene through WSS is both consistent with our immediate goals for the "Love Your Hair" Tour ’99 and goes far to securing a positive, enduring relationship with Proctor & Gamble." Women’Sports Services will provide a smorgasbord of women’s sporting events to assist with the distribution of Pantene hair care products to the active female consumer. Included in the event marketing package will be a variety of local, regional and national women’s sporting events, including Oshman’s Sporting Goods Women in Sports® events, founded by Marilyn Oshman in 1991. "It is an exciting time for women’s sports as corporate America, faced with increasing competition, is forced to consider new marketing opportunities to not only reach but personally connect with their female audience. We are excited to be in a position to provide our corporate clients a variety of creative opportunities to reach their business objectives through the active women’s market. We look forward to a long standing relationship with U.S. Marketing & Promotions," said Becky Heidesch, Founder/CEO, WSS. Women’Sports Services, the publisher of Women’Sports Wire, is a full service women’s sports marketing agency with clients such as, Oshman’s Sporting Goods , the WNBA Los Angeles Sparks, Breaking Out Foundation, California Interscholastic Federation (CIF), California Physical Education Workshop, and more. |
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