Media & Broadcasting
Sample Jobs – Industry Overview – Job Profiles
Select one of the Job Profiles and review the qualifications and responsibilities of sport business professionals in Broadcasting & Media.
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The sports editor of a newspaper or magazine is responsible for the planning of an organization’s coverage. They plan, direct
and implement the organization’s coverage of the events and teams in their area and across the nation. As the head of the
department, the sports editor must be able to juggle variety of deadlines and plan for breaking news, special projects and day-to-day coverage. They also set and uphold the standard for sports department practices. Education.
A bachelor’s degree in journalism, English or other related field, a master’s in journalism, English or other related field. Experience. Writing and
editorial skills are a requirement and prior experience as a field reporter or columnist is common. Resume Builders. Excellent writing and communication skills. Salary.
Ranges from $10,000, average $50,000, to the top $150,000.
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Sports Writer
Sports writers must cover a broad range of events, from high school to college to pros, depending on the size of the paper and
the market. Sports writers not only attend and report on games, but they act as the eyes and ears of the fan. From the start of
preseason, through the final play of the year, sports writers bring the public game details, behind-the-scenes glimpses and expert analysis of coaches, players and organizations. Education.
A bachelor’s degree in journalism, English or other related field, a master’s in journalism, English or other related field. Experience. Prior experience writing for a magazine, newspaper,
television segment, etc. Resume Builders. Sports writers, of course, must have excellent writing skills and be able to
produce on deadline. They must also be able to adapt to a life on the road, especially when covering professional teams. Salary. Ranges from $10,000, average $35,000, to the top $100,000.
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Freelance Writer
If you want to work as a sports writer but prefer to do it on your own terms, freelancing is the way to go. Be warned, however,
freelancing is as risky a proposition as starting your own business. Freelancers must know before entering the business
whether work will be there when they jump in. Many freelancers spend years working within the industry before branching out
on their own. When considering this option, be sure to develop numerous contacts with Internet sites, magazines or other media. Also, investigate the requirements needed to open and operate your own business. Education.
A bachelor’s degree in journalism, English or other related field, a master’s in journalism, English or other related field. Experience. Prior
experience writing for a magazine, newspaper, television segment, etc. Resume Builders. Salary. Varies.
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Graphic Designer
Writers provide the food that feeds the public desire for information, but graphic artists are the ones who make that information
look good enough to eat. The growth of technology in recent years has made it easier for creative artists to insert enticing and
exciting images into the pages of newspapers, magazines and Internet web sites. But it still takes a creative and skilled individual to make pages that fans find appealing. Education.
A bachelor’s of art in graphic design, a master’s in web design. Experience. Successful graphic designers need years of training and experience with various software packages. Resume
Builders. A strong knowledge of sports is always helpful. Salary. Ranges from $25,000, average $45,000, to the top $75,000 plus.
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Advertising Sales
Keeping a publication or show afloat requires more than circulation or ratings, it takes ad sales as well. For people without the
training to write or produce, a career in sales could provide an avenue in the sports media world. Selling advertising requires
managing accounts, renewing accounts and developing new leads. Ad sales executives must be personable and organized,
sensitive to client demands and creative about seeking out new sources of revenue. Having a prior knowledge of sports helps when looking for new leads. Education.
A bachelor’s degree in advertising, journalism, English or other related field, a master’s in advertising, journalism, English or other related field. Experience.
Prior advertising and sales experience. Resume Builders. Good communication skills. Salary. Ranges from $25,000, average $50,000, tot he top $75,000.
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Sports Talk Show Host
Perhaps no other job in media provides a better opportunity for those outside the “game” to break into sports. If you know
sports, have an opinion and can relate it in an entertaining manner, you just might find yourself a spot on a local sports talk
show. With the popularity of the format, radio stations are looking for new talent to light up the phone lines. It’s not as easy as
it may sound, though. Those who survive in this business are more than just crazed fans. Though it may all seem like fun, long hours of planning and organization are needed to make a talk show a lasting proposition.
Education. A bachelor’s degree in journalism or other related field, a master’s in journalism or other related field. Experience. Resume Builders. Good
interpersonal communication skills. Salary. $25,000, average $75,000, to the top $150,000 plus.
Click here for Sports Talk Show Host Sample Job
Producer
Like the sports editor, the producer of a TV or radio show must act as the department’s team leader. Setting assignment’s,
working to keep stories and programs on schedule and budget and finding new sources for stories are just a few of the jobs
producers must handle. They also set the department’s standards of operations and assure that those standards are followed. Keeping the show entertaining, and profitable, takes organization, creativity and tireless effort.
Education. A bachelor’s degree in media arts, journalism or other related field, a master’s in journalism or other related field. Experience. Years of
experience in TV and radio production. Resume Builders. Being a leader. Having good communication skills. Salary. Ranges from $25,000, average $75,000, to the top $250,000 plus.
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Affiliate Relations Director
Working with affiliates is much like working with advertisers. Keep them happy and your job is easier. An affiliate relation’s
director is responsible for representing the interests of the network to the individual stations that carry their programming.
Affiliate relations directors must seek out new stations that fit the demographic of their programming, work closely with their
existing stations to assure that network objectives are being met and assist in the development of new programming that will be attractive to more stations. Education.
Business degrees and knowledge of technical requirements are a plus. Experience. Prior experience working with advertisers and representing affiliate stations. Resume Builders.
They must be good communicators and have good interpersonal skills. Salary. Ranges from $35,000, average $50,000, to the top $100,000 plus.
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Photographer
Telling a story doesn’t just require words. Many times a photograph can better capture a particular sports moment better than a
press box full of writers. In sports, a photograph can bring fans closer to a big moment, or a prominent player. The people who take those photos are just as skilled and dedicated as the individuals who write about them.
Education. A bachelor’s degree in photography, journalism or other related field, a master’s in journalism or other related field. Experience. Prior photography efforts.
Resume Builders. Learning photography requires training and a strong knowledge of the events they cover. Being in the right place at the right time is more a case of knowledge and experience rather than luck.
Salary. $12,000, average $30,000, to the top $100,000 plus.
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Web Developer
The Internet is now just as accepted a method for presenting and retrieving information as any other form of media. The growth
of Internet based sports information has created a wide range of opportunities for experienced people previously shut out by
limited openings in print or other electronic media avenues. Web developer may be seen as similar to the role of the sports
editor at a daily paper or the producer of a sports radio show. The developer is responsible for planning, creating and updating sports sites like newspaper satellites or college athletic departments. Education.
A bachelor’s degree in graphic or web design or other related field, a master’s in graphic or web design or other related field. Experience. Prior experience designing web sites.
Resume Builders. A developer must know the technology to create web material, have the writing and layout skills to make the material attractive and the organizational capacity to keep the information fresh.
Salary. Ranges from $30,000, average $50,000, to the top $100,000.
Click here for Web Developer Sample Job