Professional Sports
Sample Jobs – Industry Overview – Job Profiles
Select one of the Job Profiles and review the qualifications and responsibilities of sport business professionals in Professional Sports.
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The General Manager of a professional sports team is like the head of any business organization. The pro sports GM must
direct the day-to-day operations of the individual divisions that make the team function. From administrative affairs, to public
relations, to promotions, the GM must see that the separate levels work and work well together. Like the coach on the field, the GM off the field must institute a game plan and see that each player follows it. Education.
A bachelor’s in sports or business administration or other related field, a master’s in sports or business administration or other related field. Experience. Years
of experience at nearly every level of an organization are critical to developing the skills needed by a successful GM. Resume Builders.
Good people skills. Good administrative, public relations, promotions, marketing and day-to-day operation skills. Salary. Ranges from $50,000, average $75,000, to the top $250,000 plus.
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Facilities Director
A stadium, arena or course is in many ways like a house. To keep its value, it must always look its best. Only with a
professional sports facility, the magnitude of the upkeep is slightly larger. The facilities director keeps a professional team’s
house in order by making sure that the lights work, the field is green and the concessions are fully stocked. Running a facility
involves endless hours and incredible organizational skills, but the effects are apparent when thousands of fans pack the stands. Education.
A bachelor’s in sports or business administration or other related field, a master’s in sports or business administration or other related field. Experience. Prior facility operations experience.
Resume Builders. Immaculate organizational skills. Salary. Ranges from $25,000, average $50,000, to the top $150,000 plus.
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Public Relations Director
Your team may be winning, but unless you have a skilled publicity person the media and fans may never know. Duties include
writing press releases, producing publications, organizing press box activities and compiling and updating statistics. Other
responsibilities may include web-site content and maintenance and supporting the in-house broadcasting department. Education.
A bachelor’s in sports or business administration, public relations or other related field, a master’s in sports or business administration , public relations or other related field. Experience.
Prior experience in public relations. Prior experience in an overseeing position. Resume Builders. Excellent written and communication skills are a must as is the
need for a solid background in computer applications and operations. Salary. Ranges from $35,000, average $50,000, to the top $75,000 plus.
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Director of Corporate Sales
Generating revenue in the high-priced world of professional sports means looking to sources other than fans and television.
Teams must also court successful businesses and form partnerships with them. These partnerships include the sales of luxury
sky boxes and sponsorship packages. Packages include signage, advertising, promotions and hospitality packages.
Game-day tasks may also involve producing PA scripts, TV production, execution of promotions, game entertainment and others. Education. A master’s degree in sports administration . Experience.
Prior experience in sales. Resume Builders. Negotiation skills are also helpful. Salary. Ranges from $$30,000, average $50,000, to the top $75,000 plus.
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Ticket Operations Director
A ticket isn’t just a piece of paper; it’s a person. For pro sports teams selling tickets to events means dealing with thousands
of people and meeting their ever increasing demands. Responsibilities include sales of single-game tickets, season ticket
packages, sales of loge boxes, club seats and luxury skyboxes tickets. Staff must also handle duplicate ticket and ticket security problems, will-call booths and the transfer of season tickets. . Education.
A master’s degree in sports management, business or communications. Experience. Prior experience in ticket sales. Prior experience in an overseeing position. Resume Builders.
Necessary skills include the ability to handle multiple tasks simultaneously, good organizational abilities and knowledge of ticketing software. Salary.
Ranges from $30,000, average $45,000, to the top $75,000 plus.
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Community Relations Director
While the publicity director deals with media, professional teams also need people to represent their interests to those who
don’t read the sports page or attend games. Working to ensure that the community sees the team as an asset and not a
liability is the job of the community relation’s director. The department works to develop bonds with public entities through off-field events like charity auctions and festivals. Education.
A bachelor’s in sports or business administration, public relations or other related field, a master’s in sports or business administration, public relations or other related field. Experience.
Prior experience in public relations. Resume Builders. A variety of skills are helpful, particularly prior public
relations experience. Also, good writing skills and the ability to seek out partnerships with previously untapped community sources. Salary. Ranges from $25,000, average $50,000, to the top $75,000.
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Equipment Manager
Making a professional team look professional is the job of the equipment manager. From headgear to uniforms, the equipment
manager must ensure that the team is well stocked and prepared for any emergency, either on the practice field or on the road.
A good equipment manager keeps up with the latest technological improvements in gear and assures that budgetary concerns
are met. They must also be a logistical genius, seeking out the best methods for transporting almost its entire inventory cross-country from one week to the next. Education.
A bachelor’s in sports or business administration or other related field, a master’s in sports or business administration or other related field. Experience. Prior experience as an equipment manager.
Resume Builders. Keeping up with sports trends and technology. Salary. Ranges from $20,000, average $30,000, to the top $50,000.
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Marketing Director
Selling a professional team to the public may not seem like a difficult task, but the marketing director must know how to
introduce their product, in this case a name and logo, to a public drowning in advertising. Making a team attractive to buyers,
especially one struggling in the win-loss column, requires years of education, planning and hard work. The marketing director
oversees all aspects of the team’s outside sales, from advertising, to merchandising and product development. Education. A
bachelor’s in sports or business administration , marketing or other related field, a master’s in sports or business administration , marketing or other related field. Experience.
Prior sports marketing experience. Resume Builders. Marketing directors must be skilled at communications, public relations and sales and, above all, resourceful. Salary.
Ranges from $30,000, average $50,000, to the top $75,000.
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Promotions Manager
Though never as important as the game itself, the atmosphere surrounding a professional event can play a vital role in attracting
fans. And building an exciting and fun atmosphere around a game is the responsibility of the promotion’s manager. Promotional
tasks include creating, planning, coordinating and executing game-day activities that attract sponsors and fans alike. Sales
and implementation of promotional activities must be coordinated with other divisions within the team, like the sales and
communications department. Building an electric environment requires an innovative and energetic individual, but the promotions manager must also have sound business sense and solid organizational skills. Education.
A bachelor’s in sports or business administration, marketing, promotions, public relations or other related field, a master’s in sports or business
administration , marketing, promotions, public relations or other related field. Experience. Prior experience promoting events. Resume Builders.
Serving as a volunteer for other sporting or charity events. Salary.
Ranges from $30,000, average $50,000, to the top $75,000 plus.
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